Branding Market Research

Consumer companies have long recognized the importance of branding and brand research yet it is one of the most neglected areas of business-to-business markets. We are passionate about the value of building a strong corporate brand. In fact, we would go so far as to say that building a strong corporate brand is the only sure way to differentiate an industrial product.


Branding research has one goal

deliver branding research information that helps you better understand your brand position, and then, to enhance that brand position in the marketplace.

In a word, your branding decisions drive branding research. As a well established branding research agency, we deliver customized brand studies that provide direction, insight, and uncover opportunities to strengthen competitive position. We view brand development as a mix of creativity and marketing information to uncover brand positioning opportunities in market spaces often cluttered with brand noise.

FieldGlobal Market Research Pvt Ltd sees six main areas where research can contribute to brand management within any business.

  • Brand awareness: Spontaneous awareness, including awareness levels compared to key competitive brands. A key component in measuring effectiveness of marketing activities.
  • Brand distillation: Offering clarity of brand essence and distilling its value proposition.
  • Brand execution: Assisting in the development and evaluation of communication strategies which convey your brand both in/externally.
  • Brand change: Evaluating the potential impact of a proposed change to the brand (for example, brand livery, positioning, message and name).
  • Brand alignment: Assessing the alignment of the brand with the business/markets, to identify whether the brand is reflected in the internal values, vision and culture of the organization and is suited to its target market segments.
  • Brand performance: Assessing the contribution of the brand to the business by measuring brand awareness, associations, brand loyalty, competitive market positioning and key differentiation.

FieldGlobal Market Research Pvt Ltd can deliver detailed online ad campaign intelligence using advanced tracking technology.