Market Assessment Research

Growth and value can be found in any of four areas. Market assessment research can review your existing markets from where you may be able to sell more to current customers. Market research can help you look further afield and sell your existing products to some new market or find a new product to offer your existing customers. Furthest away from your current business is the launch of a new product into a new market, and this is where market research is essential. Most companies understand their markets very well and have a lot of information on their key segments. However, once they try to expand past their markets to new segments, their knowledge base drops significantly.

Customers in different market segments often have very different needs, requirements, and preferences. FieldGlobal Market Research Pvt Ltd investigates new market opportunities in a wide variety of industries -- from bearings to power transformers, from treated lumber to hard hats, from banking to home medical devices, and from polymer resins to natural gas drilling. FieldGlobal Market Research Pvt Ltd Research offers a well-defined and systematic process for assessing new market.

FieldGlobal Market Research Pvt Ltd offers clients unbiased, objective market research to help support business decisions on whether a new market is a good opportunity. These decisions often affect hundreds of thousands, if not millions, of dollars.

FieldGlobal Market Research Pvt Ltd provides recommended actions to best enter a market by understanding and finding key information including:

  • Market size and market segments
  • Percent of market available to our client
  • Key customers and their decision makers
  • Specification and purchasing process
  • Market requirements, needs, and preferences
  • Competitors in the marketplace
  • Sales channels required to reach the market
  • Current price levels
  • Potential competitive reactions
  • Segmentation of the market

Marketing is all about satisfying people’s needs while making a profit. Yet we should never underestimate how much people’s needs can differ, meaning satisfying them may require different approaches. FieldGlobal Market Research Pvt Ltd makes use of exploratory techniques, delving deep into the minds of consumers to understand exactly what they want and on what basis they choose your product. In addition, our quantitative approaches allow us to measure what drives supplier choice, as well as measuring the gaps between importance and satisfaction, and between customer perceptions and your perceptions. This allows actions to be targeted exactly where they are needed.

Needs assessment studies can be conducted in their own right, or as part of a broader segmentation or customer journey mapping study. Our expert team is schooled in needs assessment studies at every point in the value chain and trained to provide the deep and accurate insights that you need when engaging with the market.