World Class Quality

FieldGlobal Market Research Pvt Ltd has a continued focus on quality. In our view, the key factors for achieving high quality are :Competent interviewers, which we achieve through:Adequate training: all interviewers receive a basic training before they do their first interview. We also provide further courses focusing on communication and specialist training to the interviewers who go on to work with other methods than CATI (F2F or recruitment for focus groups). Providing thorough and updated handbooks to all interviewers.

Consistent feedback to the interviewers: Our interviewers receive feedback on the work they are doing with regular intervals. Always briefing interviewers with regard to the project at hand. Bonus and salary systems designed to reward and keep the best and most experienced interviewers.

The sanctity of any market research is contingent on the constituent data being of good quality. We are avid believers of the QIQO (Quality In Quality Out) doctrine & devote a lot of time & resources in ensuring this. Every project has the 100% commitment of the researcher involved, from start to finish.

The researcher is involved closely with the field - from explaining project objectives & detailed briefing to close monitoring of fieldwork progress & random quality checks. All questionnaires/ discussion guides are translated by skilled translators and then back-translated to ensure that the original meaning/ intent of the questions being asked is not lost in translation. The same holds true when working with transcripts in local languages and open-ended coding, to ensure that the essence of consumer feedback is retained when converting the same from a local language to English.

The need and expectation of the market research industry in the new millennium is that market research services be provided with the necessary assurance and compliance to established professional standards, specifications and agreed contractual obligations.

This expectation is to be met by companies in general for the purpose of maintaining industry integrity.

Interviewing and commitment has been made to fulfill such requirements. In order to put this philosophy into practice, we shall achieve the following:

  • Meet all contractual and regulatory requirements;
  • Maintain client communication and satisfaction;
  • Provide a competent and qualified workforce;
  • Provide sufficient and appropriate resources to effectively manage projects;
  • Meet our legal and regulatory obligations both as a company and an employer.

Our Company recognizes that the future for a successful and reputable organization is clearly linked to the performance of the Company in the area of quality assurance. We ensure that all procedures, instructions and methods required for completing each individual task shall be documented, implemented, maintained and auditable.

If we think of the industries and products that set the world standards for quality and reliability (Q&R), among the ones that are most likely to come to the minds of both the person in the street and of Q&R professionals are cars, office equipment, commercial aircraft, and electronic components. These products all exist in very competitive international markets, in which the customer has a wide choice, and innovation, improvement and performance vs. price are all essential for survival of the suppliers. We note that new generations of product give increasing performance and complexity, at lower prices and higher Q&R. For example, modern aircraft engines are more powerful and more economic than ever, and so reliable that twin engine aircraft have been certificated for long overwater flights. Modern integrated circuits such as microprocessors, memories and signal processors contain over a million separate components and tens of meters of interconnections, yet their Q&R are so high that systems that use large quantities, such as mobile phones, computers, and the huge range of modern electronic systems are built at low cost and with very high reliability. When modern electronic systems fail the cause is very rarely the failure of one of these complex components: it is far more likely to be due to something much more mundane like a solder joint or connector.

We follow the principles to make it more excellent like :

  • Excellent design.
  • Excellent production.
  • Continuous improvement of design and production so that excellence is driven ever upwards.
  • The realization that such excellence and improvement actually reduce costs, by improving development and manufacturing productivity and market share.

Total quality management (TQM) is the integration of all activities that influence the achievement of ever-higher quality. In this context quality is all-embracing, covering customer perceptions, reliability, value, etc. TQM is the philosophy that drives the quality revolution described in the first section of this paper. In the engineering companies that embrace this philosophy we do not see any demarcation between "quality" and "reliability", in organizations or in responsibilities. The Standards for Q&R almost always have the opposite effect to that intended. Costs rise, and quality and reliability are not generally improved, and never attain world class levels. Against the improvements that are claimed must be counted the high direct and indirect costs of implementation, and the fact that improvements generated are small compared with those attainable by other methods.

Therefore, we should cease to develop and use the standards that I have discussed. It should be relegated to a guidance document to describe a minimal quality system, and the whole structure of accreditation and certification should be abandoned. The quantitative reliability standards and related documents and databases should likewise be reviewed, and should not be imposed or given "scientific" status. It is interesting to note that there is already a trend away from the standards. The European Federation for Quality Management (EFQM) has produced guidelines for achieving world class Q&R, based on self assessment and the TQM philosophy. present Q&R standards, however, and nearly all Q&R teaching, perpetuate this unhelpful division.

Meeting Customer Requirements-Overall Customer Satisfaction

  • On-Time Delivery
  • RMA Return Rate and DPPM (Defective Parts per Million)
  • Customer Request vs. Virtium’s Fulfillment Ability
  • Continual improvement of the Quality Management System (QMS):
  • Corrective Action Request (CAR) and Preventive Action Request (PAR) Status
  • Internal Audits
  • Continual Process Improvements.
  • Critical Supplier Quality Performance
  • Automatic email alert system for In-Process control improvement
  • First Pass (SMT Yield)
  • SMT Equipment Running Time Yield
  • System Test Yield
  • Outgoing Final YieldMetric Trends
  • Part Change Notification (PCN)
  • Failure Analysis
  • Quality Council Data/Training Status

Online data collection interviewers are well trained to the best standards of market research practice. We believe that smart, well–trained and motivated interviewers are the most important element of a quality CATI Centre.

We are committed to maintaining the highest CATI and online survey research (online data collection) standards. The presence of native language speakers from around the world also allows us to have among the best quality checking procedures that can be performed universally from a single site.

We have a senior Quality Manager with a dedicated online data collection training team in Mumbai.